Discounted Cash Flow

Baidu, Inc. ADR

BIDU · Based on 10 years of SEC filings · Converted from CNY to USD (1 ordinary shares per ADR)

⚠ Cash flow predictability 41/100 (moderate) — FCF YoY std dev 89%, net income 70% (full history)

Average annual growth rates

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income
Dividends

Average annual growth is the mean year-over-year change across each period.

Endpoint CAGR (better for long term trend)

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Endpoint CAGR is the compound annual rate from the first to last year in each period.

Projections use average year-over-year growth. Change this in Settings.

Projected growth rate

Free cash flow growth
10-year: — 5-year: — 3-year: —
Averaged growth (FCF & NI)
10-year: — 5-year: — 3-year: —
Net income growth
10-year: — 5-year: — 3-year: —
Sales growth (not added to calculations)
10-year: — 5-year: — 3-year: —

Click a greyed-out slider to switch metrics. Slide between the 10-year, 5-year, and 3-year historic growth rates for FCF, net income, or their average.

%
%

Historical inputs (10 fiscal years)

YEAR Sales Net Income Free Cash Flow Net Margin EPS (diluted)
2016 $1.5b $249.8m $249.8m 16.5%
2017 $1.9b (28.3%) $419.3m (67.8%) $419.3m (67.8%) 21.6% (30.8%)
2018 $2.2b (14.1%) $597.9m (42.6%) $5.2b (1133.7%) 27.0% (24.9%)
2019 $2.3b (3.7%) $44.1m (-92.6%) $44.1m (-99.1%) 1.9% (-92.9%)
2020 $2.4b (6.4%) $513.5m (1063.5%) $3.5b (7812.5%) 21.0% (994.0%)
2021 $2.9b (19.0%) $239.3m (-53.4%) $239.3m (-93.1%) 8.2% (-60.9%)
2022 $2.7b (-6.5%) $163.4m (-31.7%) $163.4m (-31.7%) 6.0% (-27.0%)
2023 $2.8b (3.8%) $426.6m (161.0%) $426.6m (161.0%) 15.1% (151.5%)
2024 $2.7b (-3.8%) $485.4m (13.8%) $3.0b (603.3%) 17.8% (18.3%)
2025 $2.8b (1.2%) $119.1m (-75.5%) $-706.6m (-123.6%) 4.3% (-75.7%)

Base FCF: (latest fiscal year)

Discount rate: %

Terminal growth:

Projection period: years

Alt A decline yrs:

Alt B total yrs:

SEC filings report in CNY. Values above are converted to USD for comparison with the US-listed share price.

Values abbreviated: b = billions, m = millions, k = thousands.

Projected cash flows

Year Projected cash flow Discount Factor Present Value

PV of projected FCF:

Terminal FCF:

Terminal value:

PV of terminal value:

Enterprise value (DCF):

DCF price per share:

Current price:

Alternative DCF Models

Model Fair Value Upside PV(FCFs) PV(Terminal) Total Years
Standard (10yr→TV) 10 + TV
Alt A (Gradual Decline)
Alt B (30yr Hard Stop) N/A

This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.

+ 10YR Financials Balance Sheet (10YR) Cash Flow (10YR) DCF Model