Discounted Cash Flow
Purple Innovation, Inc.
—
—
⚠ Cash flow predictability 30/100 (unstable) —
FCF YoY std dev 78%,
net income 70% (full history)
Average annual growth rates
| Metric | 10-Year | 5-Year | 3-Year |
|---|---|---|---|
| Sales | — | — | — |
| Free Cash Flow | — | — | — |
| Average (FCF & NI) | — | — | — |
| Net Income | — | — | — |
| Dividends | — | — | — |
Endpoint CAGR (better for long term trend)
| Metric | 10-Year | 5-Year | 3-Year |
|---|---|---|---|
| Sales | — | — | — |
| Free Cash Flow | — | — | — |
| Average (FCF & NI) | — | — | — |
| Net Income | — | — | — |
Projected growth rate
—
—
%
%
Historical inputs (10 fiscal years)
| YEAR | Sales | Net Income | Free Cash Flow | Net Margin | EPS (diluted) |
|---|---|---|---|---|---|
| 2016 | $238.8k | $-1.7m | — | -705.2% | $-0.49 |
| 2017 | $1.8m (657.6%) | $581.2k (134.5%) | $-539.9k | 32.1% (104.6%) | $0.16 (132.7%) |
| 2018 | $206.8m (11331.6%) | $-3.1m (-638.2%) | $-23.9m (-4321.2%) | -1.5% (-104.7%) | $-0.51 (-418.8%) |
| 2019 | $310.0m (49.9%) | $-2.9m (6.8%) | $9.0m (137.8%) | -0.9% (37.8%) | $-0.40 (21.6%) |
| 2020 | $469.4m (51.4%) | $2.7m (194.1%) | $38.6m (328.5%) | 0.6% (162.1%) | $-6.04 (-1410.0%) |
| 2021 | $525.6m (12.0%) | $2.9m (6.4%) | $-61.4m (-258.9%) | 0.6% (-5.0%) | $0.06 (101.0%) |
| 2022 | $416.7m (-20.7%) | $-64.9m (-2325.0%) | $-46.4m (24.4%) | -15.6% (-2906.8%) | $-1.10 (-1933.3%) |
| 2023 | $369.5m (-11.3%) | $-87.4m (-34.6%) | $-50.0m (-7.6%) | -23.7% (-51.8%) | $-1.17 (-6.4%) |
| 2024 | $353.1m (-4.4%) | $-70.9m (18.9%) | $-18.2m (63.7%) | -20.1% (15.2%) | $-0.91 (22.2%) |
| 2025 | $339.3m (-3.9%) | $-37.2m (47.5%) | $-30.3m (-67.0%) | -11.0% (45.3%) | $0.48 (152.7%) |
Base FCF: — (latest fiscal year)
Discount rate: % —
Terminal growth: —
Projection period: — years
Alt A decline yrs:
Alt B total yrs:
SEC filings report in CAD. Values above are converted to USD for comparison with the US-listed share price.
Projected cash flows
| Year | Projected cash flow | Discount Factor | Present Value |
|---|
PV of projected FCF: —
Terminal FCF: —
Terminal value: —
PV of terminal value: —
Enterprise value (DCF): —
Net debt deduction: —
Current price: —
—Alternative DCF Models
| Model | Fair Value | Upside | PV(FCFs) | PV(Terminal) | Total Years |
|---|---|---|---|---|---|
| Standard (10yr→TV) | — | — | — | — | 10 + TV |
| Alt A (Gradual Decline) | — | — | — | — | — |
| Alt B (30yr Hard Stop) | — | — | — | N/A | — |
This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.