Discounted Cash Flow

Prudential Plc. ADR

PUK · Based on 10 years of SEC filings · Converted from GBP to USD

⚠ Cash flow predictability 53/100 (moderate) — FCF YoY std dev 73%, net income 68% (full history)

Average annual growth rates

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income
Dividends

Average annual growth is the mean year-over-year change across each period.

Endpoint CAGR (better for long term trend)

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Endpoint CAGR is the compound annual rate from the first to last year in each period.

Projections use average year-over-year growth. Change this in Settings.

Projected growth rate

Free cash flow growth
10-year: — 5-year: — 3-year: —
Averaged growth (FCF & NI)
10-year: — 5-year: — 3-year: —
Net income growth
10-year: — 5-year: — 3-year: —
Sales growth (not added to calculations)
10-year: — 5-year: — 3-year: —

Click a greyed-out slider to switch metrics. Slide between the 10-year, 5-year, and 3-year historic growth rates for FCF, net income, or their average.

%
%

Historical inputs (10 fiscal years)

YEAR Sales Net Income Free Cash Flow Net Margin EPS (diluted)
2016 $53.2b $2.6b $3.0b 4.9% $0.75
2017 $60.0b (12.8%) $3.2b (24.4%) $2.2b (-26.4%) 5.4% (10.2%) $0.93 (24.1%)
2018 $47.6b (-20.7%) $4.1b (26.0%) $3.3b (52.1%) 8.6% (58.9%) $1.17 (25.6%)
2019 $59.7b (25.5%) $1.1b (-74.0%) 1.8% (-79.3%) $0.30 (-74.1%)
2020 $14.8b (-75.1%) $2.9b (170.5%) $369.1m 19.3% (988.2%) $0.82 (169.3%)
2021 $31.1b (109.6%) $-2.8b (-196.4%) $563.8m (52.7%) -8.9% (-146.0%) $-0.78 (-195.2%)
2022 $29.7b (-4.7%) $1.3b (148.9%) $851.8m (51.1%) 4.5% (151.3%) $0.36 (147.0%)
2023 $13.2b (-55.6%) $2.3b (70.4%) $2.0b (135.4%) 17.5% (283.9%) $0.62 (70.1%)
2024 $14.5b (10.3%) $3.1b (34.3%) $166.3m (-91.7%) 21.3% (21.8%) $0.84 (35.4%)
2025 $15.5b (7.0%) $5.4b (74.1%) $1.0b (508.9%) 34.6% (62.7%) $1.54 (83.4%)

Base FCF: (latest fiscal year)

Discount rate: %

Terminal growth:

Projection period: years

Alt A decline yrs:

Alt B total yrs:

SEC filings report in GBP. Values above are converted to USD for comparison with the US-listed share price.

Values abbreviated: b = billions, m = millions, k = thousands.

Projected cash flows

Year Projected cash flow Discount Factor Present Value

PV of projected FCF:

Terminal FCF:

Terminal value:

PV of terminal value:

Enterprise value (DCF):

DCF price per share:

Current price:

Alternative DCF Models

Model Fair Value Upside PV(FCFs) PV(Terminal) Total Years
Standard (10yr→TV) 10 + TV
Alt A (Gradual Decline)
Alt B (30yr Hard Stop) N/A

This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.

+ 10YR Financials Balance Sheet (10YR) Cash Flow (10YR) DCF Model