Discounted Cash Flow
Comscore, Inc.
—
Sales growth has weakened: 2.6% (2022) → -1.3% (2023) → -4.1% (2024) → 0.4% (2025). Revenue growth has been decelerating or declining in recent years and is now 0.4% — a slowing company may not sustain the growth the DCF projects, so the valuation could be overstated.
Average annual growth rates
| Metric | 10-Year | 5-Year | 3-Year |
|---|---|---|---|
| Sales | — | — | — |
| Free Cash Flow | — | — | — |
| Average (FCF & NI) | — | — | — |
| Net Income | — | — | — |
| Dividends | — | — | — |
Endpoint CAGR (better for long term trend)
| Metric | 10-Year | 5-Year | 3-Year |
|---|---|---|---|
| Sales | — | — | — |
| Free Cash Flow | — | — | — |
| Average (FCF & NI) | — | — | — |
| Net Income | — | — | — |
Projected growth rate
—
Historical inputs (10 fiscal years)
| YEAR | Sales | Net Income | Free Cash Flow | Net Margin | EPS (diluted) |
|---|---|---|---|---|---|
| 2016 | $464.0m | $-136.1m | $-73.2m | -29.3% | $-2.10 |
| 2017 | $468.8m (1.0%) | $-326.9m (-140.2%) | $-77.3m (-5.7%) | -69.7% (-137.7%) | $-4.90 (-133.3%) |
| 2018 | $487.3m (3.9%) | $-185.0m (43.4%) | $-89.2m (-15.3%) | -38.0% (45.5%) | $-2.76 (43.7%) |
| 2019 | $451.5m (-7.4%) | $-393.8m (-112.8%) | $-8.6m (90.4%) | -87.2% (-129.7%) | $-5.33 (-93.1%) |
| 2020 | $413.6m (-8.4%) | $-55.7m (85.9%) | $278.8k (103.3%) | -13.5% (84.6%) | $-0.67 (87.4%) |
| 2021 | $426.3m (3.1%) | $-58.1m (-4.4%) | $10.5m (3672.1%) | -13.6% (-1.3%) | $-0.78 (-16.4%) |
| 2022 | $437.3m (2.6%) | $-77.3m (-33.0%) | $39.3m (273.4%) | -17.7% (-29.7%) | $-0.89 (-14.1%) |
| 2023 | $431.4m (-1.3%) | $-92.2m (-19.2%) | $31.8m (-19.1%) | -21.4% (-20.9%) | $-19.88 (-2133.7%) |
| 2024 | $413.6m (-4.1%) | $-70.0m (24.1%) | $20.1m (-36.8%) | -16.9% (20.8%) | $-15.53 (21.9%) |
| 2025 | $415.2m (0.4%) | $-11.6m (83.4%) | $25.3m (26.0%) | -2.8% (83.5%) | $4.30 (127.7%) |
Base FCF: — (latest fiscal year)
Discount rate: % —
Terminal growth: —
Projection period: — years
Alt A decline yrs:
Alt B total yrs:
SEC filings report in EUR. Values above are converted to USD for comparison with the US-listed share price.
Projected cash flows
| Year | Projected cash flow | Discount Factor | Present Value |
|---|
PV of projected FCF: —
Terminal FCF: —
Terminal value: —
PV of terminal value: —
Enterprise value (DCF): —
Net debt deduction: —
Current price: —
—Alternative DCF Models
| Model | Fair Value | Upside | PV(FCFs) | PV(Terminal) | Total Years |
|---|---|---|---|---|---|
| Standard (10yr→TV) | — | — | — | — | 10 + TV |
| Alt A (Gradual Decline) | — | — | — | — | — |
| Alt B (30yr Hard Stop) | — | — | — | N/A | — |
This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.