Baozun Inc.

Annual Trend FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025 TTM
Total Revenue $488.3m
$637.7m +30.59%
$784.4m +23.01%
$1.0b +33.28%
$1.4b +29.76%
$1.5b +8.69%
$8.4b +469.74%
$8.8b +4.90%
$9.4b +6.92%
$1.4b -84.91%
$10.3b +621.58%
Cost of Revenue $276.8m
$294.7m +6.47%
$296.0m +0.42%
$398.5m +34.65%
$509.8m +27.92%
$514.2m +0.86%
$327.1m -36.39%
$339.3m +3.74%
$338.9m -0.12%
$368.4m +8.69%
$5.0b +1264.97%
Cost of products ($1.9b)
($1.9b) +0.23%
($2.0b) -6.12%
($2.8b) -36.34%
($3.3b) -19.89%
($3.3b) +1.49%
($2.3b) +31.15%
($2.4b) -6.79%
($2.5b) -2.69%
($2.6b) -4.13%
Gross Profit $211.5m
$343.0m +62.15%
$488.4m +42.42%
$646.9m +32.45%
$846.8m +30.89%
$960.3m +13.41%
$8.1b +740.72%
$8.5b +4.94%
$9.1b +7.21%
$1.1b -88.40%
$5.2b +396.68%
Selling and Marketing Expense $94.9m $140.0m $194.7m $260.8m $326.5m $400.1m $387.7m $398.5m $463.2m $550.1m $4.7b
Fulfillment ($540.9m) ($818.2m) ($1.3b) ($1.7b) ($2.3b) ($2.7b) ($2.7b) ($2.5b) ($2.5b) ($2.3b)
Sales and marketing ($658.8m) ($910.8m) ($1.3b) ($1.8b) ($2.1b) ($2.5b) ($2.7b) ($2.8b) ($3.4b) ($3.8b)
General and Administrative Expense $12.7m $17.9m $22.5m $31.0m $34.3m $82.5m $53.9m $120.6m $98.5m $107.5m $745.4m
General and administrative ($88.3m) ($116.6m) ($154.8m) ($215.7m) ($224.0m) ($525.8m) ($371.5m) ($855.9m) ($719.2m) ($751.6m) $745.4m
Amortization of Intangible Assets $9.2m $12.8m $19.5m $43.3m $52.7m $70.4m $73.8m $83.8m $84.6m $70.8m
Operating Expenses $475.3m $598.3m $732.6m $10.1b
Total operating expenses ($3.3b) ($3.9b) ($5.0b) ($6.9b) ($8.3b) ($9.4b) ($8.4b) ($9.0b) ($9.5b) ($9.9b) $5.1b
Operating Income (Loss) $13.0m
$39.4m +203.71%
$51.7m +31.34%
$55.1m +6.50%
$85.6m +55.37%
$1.1m -98.71%
$4.8m +338.02%
($29.1m) -702.20%
($15.7m) +45.88%
$8.1m +151.41%
$159.2m +1868.47%
Other Operating Income (Expense), Net $754k $1.7m $3.3m ($2.5m) $8.8m $11.4m $13.8m $17.4m $7.6m $11.1m
Interest Expense $0 $654k $1.9m $8.8m $10.1m $8.9m $8.3m $5.8m ($39.0m) ($44.6m) $40.9m
Investment Income, Interest $1.7m $2.1m $1.2m $6.1m $6.3m $9.9m $6.6m $11.6m $9.4m $8.4m
Interest income $11.9m $13.3m $8.0m $42.6m $41.4m $62.9m $45.8m $82.1m $68.8m $58.6m $63.9m
Fair Value, Option, Changes in Fair Value, Gain (Loss) $5.1m
Foreign Currency Transaction Gain (Loss), before Tax $46k ($3k) ($871k) ($1.1m) $3.9m $7.3m ($4.7m) ($1.2m) ($1.4m) ($532k)
Gain (Loss) on Investments ($32.9m) ($14.2m) ($9.6m) $665k
Gain (loss) on disposal/acquisition of subsidiaries ($90.1m) $631k $0 ($36.3m)
Other income (expense):
Other Nonoperating Income (Expense) $12.2m
Income (Loss) from Equity Method Investments ($194k) ($145k) $685k $838k $518k ($520k) $881k ($3.4m) $1.6m
Loss before income tax and share of income (loss) in equity method investments $102.3m $264.6m $335.7m $348.3m $548.9m ($154.0m) ($580.3m) ($217.0m) ($93.0m) ($200.8m)
Share of income (loss) in equity method investments $0 ($194k) ($996k) $4.8m $5.5m $3.3m ($3.6m) $6.3m ($24.7m) $11.1m
Interest Expense (non-operating) $5.3m $6.4m $40.9m
Nonoperating Income (Expense) ($21.8m) ($257.3m)
Income (Loss) from Continuing Operations before Income Taxes, Domestic ($92.9m) ($115.6m)
Current Income Tax Expense (Benefit) $15.3m $57.6m $87.9m $87.9m $128.3m $118.9m $82.6m $57.6m $61.6m $66.7m $25.8m
Income tax expense ($16.8m) ($54.3m) ($65.0m) ($71.1m) ($127.8m) ($55.3m) ($26.5m) ($12.0m) ($20.7m) ($9.9m) $25.8m
Income Tax Expense (Benefit) $2.4m $8.3m $9.4m $10.2m $19.6m $8.7m $3.8m $1.7m $2.8m $1.4m $25.8m
Net loss $85.4m $209.1m $269.8m $281.9m $426.5m ($206.0m) ($610.4m) ($222.8m) ($138.4m) ($199.6m)
Net income attributable to redeemable non-controlling interests ($781k) $254k ($12.4m) ($43.8m) ($46.0m) ($48.8m) ($19.1m)
Net loss attributable to ordinary shareholders of Baozun Inc. $426.0m ($219.8m) ($653.3m) ($278.4m) ($185.2m) ($242.1m)
Net Income (Loss) Attributable to Parent $12.5m
$32.1m +157.29%
$39.2m +22.19%
$40.4m +3.01%
$65.3m +61.58%
($34.5m) -152.84%
($94.7m) -174.57%
($39.2m) +58.60%
($25.4m) +35.31%
($34.6m) -36.46%
($186.5m) -438.63%
Net Income (Loss) Available to Common Stockholders, Basic $12.5m
$32.1m +157.29%
$39.2m +22.19%
$40.4m +3.01%
$65.3m +61.58%
($34.5m) -152.84%
($653.3m) -1793.81%
($278.4m) +57.38%
($185.2m) +33.48%
($242.1m) -30.72%
($186.5m) +22.97%
Net Income (Loss) Attributable to Noncontrolling Interest ($174k) $41k $9k ($27k) $122k $236k ($186.5m)
Net Income (Loss) Attributable to Nonredeemable Noncontrolling Interest ($122k) $1.4m ($273k) $3.3m ($186.5m)
Earnings Per Share, Basic $0.08 $0.20 $0.23 $0.23 $0.35 ($0.16) ($0.52) ($0.22) ($0.14) ($0.20) ($3.24)
Earnings Per Share, Diluted $0.08 $0.18 $0.22 $0.23 $0.34 ($0.16) ($0.52) ($0.22) ($0.14) ($0.20) ($3.24)
Weighted Average Number of Shares Outstanding, Basic 149.9m 162.1m 169.9m 173.9m 187.3m 216.4m 183.3m 178.5m 179.7m 173.5m 57.9m
Weighted Average Number of Shares Outstanding, Diluted 163.9m 176.1m 179.3m 178.9m 191.0m 216.4m 183.3m 178.5m 179.7m 173.5m 57.9m
Additional Financial Items
(Loss) Income from operations $90.1m $256.3m $355.8m $383.7m $558.7m $7.0m $33.3m ($206.4m) ($114.8m) $56.6m
Business Combination, Acquisition Related Costs $12.2m
Cost, Depreciation and Amortization $26.7m $37.4m $51.7m $75.8m $98.0m $135.5m $121.7m $166.8m $159.3m $149.9m
Equity Securities without Readily Determinable Fair Value, Impairment Loss, Annual Amount $61.8m
Goodwill, Impairment Loss $0 $0 $1.9m $5.0m $950k $2.6m $18.4m
Technology and content ($95.6m) ($140.7m) ($269.0m) ($393.0m) ($409.9m) ($448.4m) ($428.0m) ($505.2m) ($550.3m) ($463.2m)
Impairment of goodwill $0 $0 ($13.2m) ($35.2m) ($6.9m) ($18.4m)
Unrealized investment (loss) gain $0 $0 ($210.0m) ($97.8m) ($68.0m) $4.9m ($16.6m)
Gain on disposal of investments $0 $0 $150k ($107.0m) $562k
Impairment loss of investments $0 ($6.2m) ($1.3m) ($9.0m) ($10.8m) ($3.5m) ($8.4m) $0 ($14.4m) ($213.4m)
Exchange loss $320k ($21k) ($6.0m) ($7.7m) $25.7m $46.2m ($32.4m) ($8.5m) ($10.2m) ($3.7m)
Fair value change on financial instruments ($364.8m) $24.5m $11.8m ($1.9m)
Net (income) loss attributable to non-controlling interests ($264k) ($59k) $187k ($796k) ($1.5m) $843k ($9.7m) $2.0m ($23.4m) ($186.5m)

Values abbreviated: b = billions, m = millions, k = thousands. Per share data in USD.